CURRENT PROJECTS
CURRENT PROJECTS
“What’s in a name”
Collaboration
This project brings together students from various UK universities, such as Durham University and Swansea University, to collaborate on a task simulating a marketing agency's operation. In this simulation, students from one university act as the client, while those from another university serve as the marketing agency. The client provides a new product, and the marketing agency must create a product name and slogan based on the client's requirements. Since 2025 we also run a competition within the project.
The project's learning goals are to foster collaborative learning between students at different universities, develop essential behaviours and transferable skills for successful careers, and prepare students for future work environments.
Project run 2025
2 countries, 8 universities, 11 lecturers, 37 student groups (two - six participants each)
Participating Universities 2025
Durham University, Swansea University, University of East Anglia, University of Cambridge, University of Leeds, The University of Nottingham, University of Sheffield, University of Exeter, West Ukrainian National University (Ternopil)
Competition Winners 2025
Best Product Idea: Sheffield University, group Neuschwanstein
Best Product Name and Slogan: The University of Nottingham, group Böhmerwald
Best Feedback: Durham University, group Berlin
Best Promotional Text: Swansea University, group Feldberg
Best International Group: West Ukrainian National University (Ternopil), group Eifel
Interview Ready: Mastering Job Interviews for Language Students
A project idea to link modules in an Institution-Wide Language (IWLP) setting
The module linking project at Durham University provides students with the opportunity to develop the skills required for a successful job interview and to practise these skills in a simulated interview setting. Students at levels B1 and B2 will engage in collaborative learning in heterogeneous groups, thereby capitalising on the diverse linguistic abilities of their group members. The project will include practical exercises such as preparing a curriculum vitae and answering and drafting interview questions. It will also address the interlinking and progressive nature of the language modules offered by the Centre for Foreign Language Study. Participation in the project is designed to facilitate individual learning and the advancement of language skills, while encouraging students to pursue further studies in German.